Bank
BV
Project carried out by Fjord [Accenture].
For the bv customer
In 2019
PROBLEM
During the transition from Banco Votorantim to Banco BV, there was a need to digitize and reposition the bank, creating a modern digital experience aligned with the new strategic positioning, especially in investment products and the homepage architecture.
TEAM
The team consisted of UX, UI, and UXW designers, a project manager, a functional team, stakeholders, and an internal design coordinator, with support from the research squad and other teams within the bank, who collaborated to align the strategic vision and develop the new digital experience.
MY PERFORMANCE
I worked as a UX designer with significant involvement in the strategic vision. I led the discovery phase focused on the investment product, collaborating with the research team to extract insights and understand user behavior. I facilitated workshops with the team to generate insights and, based on them, created wireframes that guided the solutions. I also worked with other teams to develop the homepage design, whose architecture is currently used by the bank.