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Smiles
Project carried out by tropikal,
For the Smiles customer
In 2018
PROBLEM
Smiles needed to revamp its points program app to make it more attractive to users and reduce churn. The existing experience wasn't engaging the audience as desired, leading to the need for innovation in design and the benefits offered.
TEAM
Composed of UX and UI designers, lead designers, a project manager, and a technology team, who collaborated to develop the proposal.
MY PERFORMANCE
I worked as a UX designer, responsible for mapping the As Is and To Be journeys. I conducted user interviews to test product perception and was in charge of wireframe studies, working with the team to guide the architecture of the proposed solution.
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