Transfer
Prime
Project carried out by Môre,
For the Transfero customer
In 2023
PROBLEM
Transfero Prime needed a digital experience to launch an innovative product, aligning stakeholder interests and ensuring that user needs were met.
TEAM
The team consisted of designers, product owners, stakeholders, and developers from Transfero Prime. Collaboration between the teams was essential to ensure the project's success, from strategic conception to final delivery.
METRICS
To measure the project's success, we used Performance KPIs to assess engagement and NPS to measure User Satisfaction. We focused on Process Efficiency, reducing service time and costs, and monitored the Adoption Rate and Business Impact, with increased revenue and customer retention.
MY PERFORMANCE
I was responsible for the strategic front, where my main role was to ensure stakeholder alignment with the objectives defined during the discovery phase. In addition, I led the validation of the solution with both users and the business, ensuring that the experience was tailored to the needs of the target audience and market expectations.
I also documented the entire process in an article on Medium and participated in a YouTube discussion about the project.
MAIN FRAMEWORKS APPLIED
The circular methodology created by Môre consists of the following steps: conceptualize, connect, create, continue, consult.
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